Yamae Hisano, a Japanese food company, was founded in 1950 and is headquartered in Fukuoka. The number of employees is estimated at 1,140 and sales this year are estimated to be about $5 billion. The company has recently made a proposal to the Los Angeles Times Asia Journal Holdings that it wants to be introduced to Korean small and medium-sized enterprises in food industries.
Yamae Hisano is a traditional general food company that is connected to more than 5,000 food wholesalers throughout Japan, mainly in Fukuoka, Kyushu. It deals with processed foods, fresh products, frozen foods, liquor, and food wholesale, and also makes and supplies lunch boxes to convenience stores and other retailers such as 7-ELEVEN Japan.
Yamae Hisano has been sticking to the Japanese domestic market, but while going through the COVID-19 pandemic, the company is now starting to import Korean goods to boost sales. This is because the pandemic changed Japan’s consumption patterns rapidly. As more young people buy groceries through Internet shopping or mobile shopping, the need to diversify product sourcing has increased.
Korea’s food-related small and medium-sized companies caught the eyes of Yamae Hisano’s overseas business division as they line up various products with creative ideas. Yamae Hisano is making an official request to LA Times Asia Journal to introduce selected and verified Korean small and medium-sized food enterprises.
Through the LA Times Asia Journal Holdings, Korean small and medium-sized food companies are showing signs of exporting to Japan.
Mike Choi
Asia Journal
(Los Angeles Times Advertising Supplement)
