There are many influencer marketing companies in Japan, such as DENTSU INC., UUUM Co., Ltd., CROSSRING INC. Many companies request promotion to these agencies. So they are doing worldwide marketing on social network services such as Instagram, Twitter, Youtube, TikTok, and Facebook by using their own influencer network.
Among many influencer marketing agencies, Herman Dot is making a new attempt.
Herman Dot has about 3,000 influencers in Japan. They are trying to do a new sale business in cosmetics, homecare devices, fashion, home appliances categories, which are introduced from the Los Angeles Times Asia Journal.
Herman Dot is newly rising among many influencer marketing agencies, having many influencers in the area of model, yoga instructor, female representative of college circle, brand producer, freelancer, mother.
Due to COVID-19 pandemic, the e-commerce market has grown up all over the world.
However, compared to many other influencer marketing agencies, Herman Dot is trying to have differences.
Although the e-commerce market can become bigger, the PR requests from each company could reach the limit one day. Japanese recognize that Korean products are unique and have good quality. So It can be a new challenge in the e-commerce market for Herman Dot to try a B to C business with the information about Korean SMEs and products from LA Times Asia Journal .
Although the COVID-19 has increased the volume of the e-commerce market, Herman Dot is ramping up the e-commerce market again.
Mike Choi
Asia Journal
(Los Angeles Times Advertising Supplement)
