The new year is almost here. If you are looking for a special gift for your family, lover or friends, White.Cotton is the perfect place to buy. White.Cotton is an online selective shop(www.WhiteCotton.kr) that sells lifestyle products based in South Korea. In this shop, many artists and designers collaborate to produce unique, artistic lifestyle goods that is a “one and only” type in the world.
Cotton is a symbol of lifestyle revolution. For example, Europeans were able to put on lighter clothes made by cotton instead of heavy woolen clothes. In Korea as well, cotton made it possible to have warm winters since Koreans previously used to wear ramie fabric clothes that is too thin for winter. Just as cotton brought about revolution to industries and lifestyle all over the Europe, White.Cotton is to revolutionize our lifestyle once again.
White.Cotton defines lifestyle as ‘any objects or anything that fill space and emotion, whatever it is artistic objects or interior design’. Most of the lifestyle brands has focused on simplicity and practicality. White.Cotton, on the other hand, pursuits artistry and uniqueness. Everything is handmade and has its own story. Artists get involved in all the process from design to production.
In general, this kind of artistic handmade products are not easily accessible because of the limited quantity. Only few privileged people are allowed to enjoy and the price naturally goes up. White.Cotton, however, suggests a new concept of limited edition at affordable price to which any young ordinary people are accessible. The ultimate goal of White.Cotton is ‘accessible art’. By applying designer’s artwork to lifestyle products, White.Cotton wishes everyone enjoys exclusive art in daily life.
▲ WhiteCotton Inc.
▲ Brand Name: White.Cotton
▲ CEO: Ciren Jang
▲ www.WhiteCotton.kr
▲ E-mail: ciren.jang@whitecotton.kr
▲ T: +82-10-8938-2742
Erika Jeon
Asia Journal
(Los Angeles Times Advertising Supplement)
