According to data from the Euromonitor, the global cosmetics market is showing steady growth every year and is even expected to grow to $487.1 billion by 2021. As a result, cosmetics manufacturing and sales companies are expanding exponentially and are engaged in intense competition with one another. Each company is vying to curate products that contain natural ingredients, use high quality design, and offer specificity. In the current cosmetics market to which color cosmetics are most central, products with different features such as whitening, lifting, and trouble improvement are market leaders because they are marketed as vital for the skin’s natural health.
However, beauty products are not limited to skincare. For some time now, rich eyebrows and long eyelashes have been symbols of beauty, which is why many people are purchasing eyebrow and eyelash products such as eyebrow tattoos or false eyelashes.
Adapt, a South Korean cosmetics company, ensures that they will collect the overall needs of consumers when it comes to making and selling their products. They have launched Epais, a hair loss prevention brand, which plans to release hair masks and shampoos in the future that will focus on user convenience, starting with their Eyebrow Rich Cream and Eyelash Rich Serum.
The Eyebrow Rich Cream uses key patented ingredients and natural extracts to nourish and help regenerate health to fading eyebrows. In addition to using good raw materials, Epais applies microepin technology to their products. Microepin, which is extracted from sponges, penetrates deeply into the skin, transferring the active ingredients fused into the capillaries to the dermal layer of the skin. The skin and eyebrows are easy to massage with a nutritional applicator and can be used hygienically with a finger nozzle type vacuum tube, unlike conventional brushes.
Additionally, the Eyelash Rich Serum helps to make one’s eyelashes healthier and appear fuller by using two natural ingredients and three peptides. This serum also unifies the applicator tip and brush, unlike other makeup products. The mascara-shaped brush can be used to shape the eyelashes, whereas the tip is designed to comb the excess product along the waterline, preventing it from getting into the eyes as well.
Adapt’s Epais brand is continuously working hard to produce a cosmetic line that not only uses natural ingredients, but also promotes a user-friendly design. If you want healthy eyebrows and lashes, Adapt’s Epais products can be a great way to start.
▲ Adapt Inc.
▲ Brand Name: Epais
▲ CEO: Jeong-Ha Park
▲ https://www.epais.co.kr/
▲ E-mail: jeongsang@adaptkorea.com
▲ T: +82-10-6703-1785/+82-2-6952-3396
Mike Choi
K-Herald Korea
(Los Angeles Times Advertising Supplement)
