Hyundai Motor has become a global automotive sponsor for La Liga’s leading football club Atletico Madrid, stepping up sports marketing efforts in Europe, the company said Thursday.
The sponsorship deal was announced just days after the automaker revealed its partnership with Chelsea FC.
Until 2021, Hyundai’s logo will appear on the sleeve of the football club’s uniform, alongside advertising boards in its stadium. Hyundai will also be given the rights to display its vehicles at Atletico Madrid’s home stadium Wanda Metropolitano, the company said.
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| Director general of Hyundai Spain, Leopoldo Satrustegui (left), and Atletico Madrid President Enrique Cerezo pose after signing a sponsorship deal at Wanda Metropolitano earlier this week. (Hyundai Motor) |
Leopoldo Satrustegui, director general at Hyundai Spain, and Atletico Madrid President Enrique Cerezo clinched the deal earlier this week at Wanda Metropolitano.
“The two recent sponsorships deals were made to further boost sales in Europe, where Hyundai has been performing quite well, through sports marketing,” Hyundai said.
Hyundai’s sister company Kia Motors had sponsored Atletico Madrid in 2005.
Including Olympique Lyonnais, one of France’s best football clubs, Hyundai currently sponsors three football clubs, according to the company.
By Kim Bo-gyung (lisakim425@heraldcorp.com)
