AT&T will deliver the first-ever nationwide package of TV and wireless services – all from a single provider on one bill, with special discounts – beginning Aug. 10. The offer includes HD and DVR service for up to four TV receivers, unlimited talk and text for four wireless lines, and 10GB of shareable wireless data – all for $200* per month, an annual savings of $600 or more in the first 12 months.
AT&T is the only single provider that can deliver nationwide TV and wireless services with one point of contact for customer care on a single monthly bill.
“Today is the first of many planned moves to enable our customers to enjoy a premium entertainment experience almost anywhere,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment and Internet Services. “We’re going to deliver more TV and entertainment choices to more screens – when and where our customers want it. And we’ll offer incredible value with more flexibility and convenience through our integrated packages that deliver a great experience.”
As part of this launch on Aug. 10, and for the first time nationwide, new DIRECTV subscribers will have immediate access to programming – on their mobile devices via a walk out and watch TV experience – at point of sale. They can view it on their compatible mobile devices after leaving the store before TV service is installed. The walk out and watch feature will be delivered through the DIRECTV app and customers will have a limited time to activate their mobile TV service. AT&T sales representatives will assist customers to set up the app on their wireless device in the store.
AT&T is now selling DIRECTV in more than 2,000 AT&T retail stores nationwide – integration built around customer convenience and simplification.
“AT&T is wasting no time extending the benefits of its DIRECTV acquisition to consumers,” said Roger Entner, founder, Recon Analytics LLC. “With this newly integrated offer, it’s clear AT&T is focused on offering value on top of convenience to win new customers and become a leader in entertainment and communications.”
AT&T now leads the industry in offering consumers premier content, particularly live sports programming, such as the exclusive rights to NFL SUNDAY TICKET with DIRECTV service. It gives customers every out-of-market NFL game, every Sunday afternoon, on any screen – TV, mobile devices or PCs. The company owns ROOT SPORTS, the nation’s premier regional sports network, and has minority stakes in the Game Show Network, MLB Network, NHL Network and the Sundance Channel.
AT&T is also developing unique video offerings for consumers through its Otter Media joint venture with The Chernin Group. They established the joint venture to invest in, acquire and launch over-the-top (OTT) video services. This includes its purchase of a majority stake in Fullscreen, a global online media company that works with more than 50,000 content creators. These creators engage 450 million subscribers and generate 4 billion monthly views.
Learn more about the All in One offer at www.att.com/dtvoffers. Learn how AT&T is changing the future of television at www.att.com/dtv.
