Omnivore originally refers to an organism that consumes a variety of foods, a biological term. It has been designated as a key term to lead trends in 2025, and it is a concept that has emerged to align with contemporary society. The term reflects the diverse interests and omnivorous consumption, which is a form that breaks away from traditional frameworks and is more free-form. Omnivore is a form that reflects the reality of our society well. The author focused on exploring the concept from a business perspective.
1.Omnivorous Consumption in Large Supermarkets
Omnivorous consumption, where individuals purchase ingredients for home-cooked meals while also opting for dining out, is becoming increasingly common. Due to rising food prices and extreme weather conditions affecting ingredient costs, along with the continuous rise in dining out expenses, more and more office workers are replacing meals with convenient options from large supermarkets or convenience stores. Additionally, family-oriented customers are also on the rise.
2. Personalized Recommendation Service by ZARA
ZARA analyzes customers’ preferences and purchase histories on its online store to recommend personalized products. By using algorithms to identify patterns and trends, ZARA helps customers easily find the styles they desire.
3. Seven-Eleven Launches a Variety of Products Targeting Omnivores
Convenience store Seven-Eleven has focused on the omnivore trend, introducing a variety of products for the upcoming Lunar New Year holiday. They showcased an array of items, ranging from unique gift sets to traditional ones. Specially curated products that are trending on social media were gathered under the ‘MD Recommendation 20,’ and further categorized by price range with options like gold, processed & maintenance gift sets, and meat and fruit sets, offering customers a wide selection.
Omnivore, which refers to societal changes that break away from predefined categories such as race, age, or nationality, is expected to influence consumption trends in 2025, leading to greater economic revitalization.
US ASIA JOURNAL K-UNIV REPORTER
JAY PARK
