TikTok’s online shopping mall TikTok Shop, launched in September last year, has expanded its influence to the extent that it has surpassed large retailers Shein and Sephora in the U.S. e-commerce market.
Hong Kong’s South China Morning Post said on the 15th (local time) that 80% of Americans who use TikTok more than once a month said they know the TikTok shop, citing the 2025 consumer trend report of “Co-Fiction Capital” and “New Consumer.” The study was conducted on more than 3,000 U.S. consumers.
According to the report, as a start-up e-commerce company, TikTok Shop topped U.S. consumer spending in the third quarter, overtaking other companies such as Sephora, Shein and Curate Retail.
The top-selling items in TikTok shops were fashion, clothing, and accessories, which were purchased by 45% of Americans surveyed. Beauty and personal care products followed with 44%.
In addition, according to a Financial Times report in March, TikTok reported that it had achieved $16 billion in sales in the United States.
It’s unclear how much revenue the TikTok shop has made, but the company said in its 2024 economic report that the TikTok shop generated $15 billion in revenue for small businesses in the U.S.
However, it is known that the implementation of a bill that requires TikTok to forcibly sell its business rights in the U.S. is scheduled next month as a major crisis facing the company.
SALLY LEE
US ASIA JOURNAL
