Nine of Disney’s top 15 contents were Korean contents.”
Carroll Choy, Disney’s Asia-Pacific Original Content Strategy Director, said this in his opening speech at the event on the second day of the “Disney Content Showcase 2024.”
The Walt Disney Company (hereinafter referred to as Disney) Asia-Pacific (APAC) unveiled Disney General Entertainment and Korean and Japanese original content lineups at Marina Bay Sands in Singapore on the 21st. “Disney announced its ambition to challenge local content in the Asia-Pacific region three years ago and held its first showcase in 2021 and released more than 20 contents,” said Choi.
“After launching more than 130 contents in Asia-Pacific, the public’s response was positive,” Choi said. “Notably, nine of the top 15 contents launched by Disney last year were Korean contents.”
“This year, ‘The Killer’s Shopping Mall’ became the most-watched drama in the Asia-Pacific region. Annie is continuously gaining popularity, and travel entertainment shows are also popular. BTS Jungkook and Jimin’s ‘Is This Right?’ were the most-watched entertainment shows in the Asia-Pacific region,” Choi said. “This data has become an important indicator for Disney.” “This proves that content in the Asia-Pacific region has become a pillar of global entertainment consumption,” Choi said.
“The world’s best storytellers in the Asia-Pacific region have been creative inspiration, and long-standing heritage, rich culture, and various beloved IPs have made this possible,” he said. “Next year, we are opening new tent poles such as ‘Lightning Shop’ and ‘HyperKnife’.”
The Asia-Pacific region will invest in creators and support them in promoting local content,” he said with emphasis.
EJ SONG
US ASIA JOURNAL
