Day marketing is a marketing strategy that attracts consumers’ attention on a specific date and promotes sales by promoting a product or service. It is a method of emphasizing “today’s speciality” to consumers by giving them special meanings according to a specific date or anniversary. When you go to marts or convenience stores in November, they organize sections and packages exclusively for Pepero. It is because of Pepero Day on Nov. 11, which is not a special holiday, Pepero Day has become a day to express love and friendship beyond just exchanging snacks and presents people with small daily happiness. It is also economically effective, and it has a positive impact on the retail industry as well, with snack sales increasing significantly at this time of year.”
Pepero Day in Korea was called Pepero Day on Nov. 11, because the number “1” resembles the shape of a Pepero. It is a day to share love and friendship by giving Pepero to friends, lovers, and family. Originally popular among students, it has become a national holiday.
There is a similar holiday in Japan, called Pokey Day. It is also celebrated on November 11, and was designated by Japanese confectionery company Glico as Pokey Day. It is a day to share small pleasures with friends and family while eating Pokey. Rather than celebrating on a large scale like in Korea, I tend to enjoy it lightly.
Pepero Day can boost brand image and boost sales through special anniversaries that can emotionally connect with consumers.
SALLY LEE
US ASIA JOURNAL
