McDonald’s USA closed out the 24 acts of lovin’ campaign with a free concert featuring R&B artist Ne-Yo for selected fans in Los Angeles on Tuesday, Mar. 24 at the Avalon in Hollywood. He performed some of his hottest singles, along with the new debut of “Every Day with Love”, written with lyrics submitted by fans to McDonald’s.
“I’m all about positivity and drawing inspiration from my fans to help create my music,” said Ne-Yo. “Thanks to McDonald’s, I had the opportunity to take inspirational lyrics from fans to create a celebratory anthem, which we’re ready to share with the world.”
Through the imlovinit24 campaign, McDonald’s is also re-inventing the drive-thru for customers in Denmark, Vietnam and the Philippines today. Fans in the Philippines, for example, will be surprised when a tollbooth is transformed into a McDonald’s drive-thru, complete with free breakfast. McDonald’s also surprised Korean customers in Seoul with a special “Big Mac Song”. They did a promotion where they gave out a free “Big Mac” if customers sang the “Big Mac Song” right in front of the counter.
The campaign is broadcasted 24 hours on imlovinit24.com where fans around the world can digitally experience events in other countries.
The imlovinit24 initiative ties back to McDonald’s USA’s renewed focus on the “lovin’” piece of “I’m lovin’ it.” This shift inspires everything from advertising and marketing all the way down to how McDonald’s interacts with customers in restaurants and on social media.
