With the popularity of OTT services such as Netflix and Disney+, the movie industry is going through a big change. With the spread of streaming platforms around the world, it is now possible to enjoy a variety of contents comfortably at home. You can have the convenience of viewing unlimited contents with only one month’s fee.
The OTT platform has a significant impact on the global movie industry and is challenging moviegoing. It is replacing movie theaters because it is more economical and accessible than movie theaters because it allows people to conveniently watch movies at home through the platform. In particular, it has accelerated during the COVID-19 pandemic, and millions of viewers have chosen OTT as their main means of viewing instead of theaters. As a result, some movies are released directly on OTT platforms, further reducing the profitability of theater screenings, and small and medium-sized budget films are more likely to go directly to OTT rather than risk uncertain box office performances.
Filmmakers and production companies are focusing on producing content tailored to the audience’s taste, and they are changing the production direction and production process to suit the OTT-centered viewing environment. In response, theaters are attempting to attract audiences through technology upgrades or large-scale mergers, but the number of global moviegoers has not reached pre-pandemic levels. As people have chosen OTT over cinemas, the number of moviegoers has plummeted. Small-scale or medium-budget movies, in particular, are often released directly on OTT, further damaging the sales of movie theaters.
Movie theaters provide large screens and high-quality sound systems to give the audience a sense of immersion. In addition, it provides advanced screening technology to maximize auditory elements, allowing the audience to have a unique experience. In an era where convenience comes first, why don’t you feel the charm of movie theaters?
SALLY LEE
US ASIA JOURNAL
