The Marvels, a Hollywood blockbuster released by Walt Disney’s Marvel Studios, recorded a disastrous box office performance in the first week of its release in the United States. Until now, the Marvel series has been very popular around the world, but recently, every work released has been evaluated as falling short of expectations. Some point out that Disney’s excessive setting of Disney+, an OTT, might rather hinder movie immersion.
According to market research firm Comscore on the 12th (local time), The Marbles, which was released on the 11th, topped the box office on the first weekend of its release, earning $47 million in ticket revenue.
This is lower than the $55 million recorded by “The Incredible Hulk” in 2008 among Marvel Studios’ films.
The last movie to earn less than $60 million in the Marvel Cinematic Universe, which deals with Marvel Comics’ superheroes, was “Ant-Man” released in 2015 .
The Marvels is a sequel to Captain Marvel, which is about Captain Marvel, one of the best characters in the Marvel Cinematic Universe. It features characters such as Miz Marble newly joined and fighting villains (villains) across the universe. It is also well known as a Hollywood entry involving Korean actor Park Seo-joon.
On the reason why the box office performance was so sluggish compared to the popularity of the movie, Sean Robbins, a senior analyst at Box Office, a box office information site, said, “The anticipation of most movies in history helped to increase the box office performance,” adding, “The audience’s expectations have been getting higher since the Infinity Company (which featured Villan Thanos).”
There are also concerns that Disney Plus’s numerous series will rather hinder the box office.
“The Marvels” is based on several series of storylines and characters, including Disney Plus’s “WandaVision” and “Miss Marvel.” It is pointed out that if you are an audience who does not know the series at all, the contents of the movie may feel unfamiliar. Sean Robbins pointed out, “The series that Disney Plus began to release in 2020 have backfired on the goal of expanding the brand.”
Some point out that it should be an opportunity to reflect on and reflect on the superhero genre, not just to deal with the protagonist’s performance. “It could be a problem for audiences who want a more unique interpretation of the proven genre of superheroes,” Paul Dergarabedian, a senior analyst at Comscore, told CNN. “It’s time to learn lessons from superhero movies that have been successful in criticism and box office at the risk of movies Logan, Deadpool and Joker.”
EJ SONG
US ASIA JOURNAL
