For the first time in the duty-free industry, Shilla Duty Free (Samsung’s hotel distributor) will showcase a special space for ARMY (the official fan club name of BTS).
Shilla Duty Free was the venue for the Korean president’s hobby dinner and is also famous as a hotel for distinguished guests at home and abroad.It was announced on the 9th that it opened BTS’s official product store “SPACE OF BTS” at the Seoul branch located in Jangchung-dong, Seoul on the 8th. This store is a permanent store, not a temporary store, and will be opened for the first time in the duty-free industry and alone.
At SPACE OF BTS, you can see a total of 330 kinds of official BTS-related products, including clothes, bags, and stationery. There are products under the theme of “Basic” consisting of fashion products such as sweatshirts, T-shirts, and cardigans, as well as products under the theme of BTS’s flagship songs “DNA,” “Boy With Luv,” and “ON.” In addition to fashion products, stationery such as pens and stickers, and household goods such as indoor shoes, desk mirrors, and mugs can be purchased. In addition to this, more products will be stocked in the future.
In commemoration of the opening of the SPACE OF BTS store, an event will be held to present ‘ON Bandana’ to customers who purchase it. Shilla Duty Free will randomly present one of the three types of ON bandanas to customers who purchase products at SPACE OF BTS stores on a first-come, first-served basis. It will proceed until the inventory is exhausted with a limited quantity of 3,000 pieces.
“If overseas travel is activated, we expect to receive great attention from BTS fans around the world,” he said. The popularity of BTS, a popular star all over the world, is well known.
KilSung.CHOI
ASIA JOURNAL
