‘Why didn’t I watch this movie before?’
‘Why didn’t I notice this singer before?’
I’m sure these thoughts have come across our mind at least once. It is not easy to discover fine things among trends, because it is difficult for their values to stand out among the fast trends. People often use the phrase, “Your time will come” to cheer someone up. It could be a superficial consolation to the people who are coping with hard times, though it still holds meaning. But when will “your time” come and why is it not now? Perhaps trends are worth paying attention to.
Lots of products are released for the purpose of keeping up with trends. Of course, there are outstanding products among them, but most of them are similar with a lack of a standout feature. Because of the pandemic, a marketing trend emerged. Companies tend to stimulate anxiety among their consumers to sell their products. In this situation, people could be more easily stimulated. The trend is interrupting people to choose the product with their own judgement.
But On S’aime On T’aime has never employed these methods. They only run the brand by their belief. They are sincere to their own products so that customers can feel a sense of certitude and assurance. Customers can focus solely on the quality or the product.
You can think it is the justification of the minority. But I want to tell you that the trend is not the first thing On S’aime On T’aime considers, they consider the quality of the product first. They have a mission to live up to customers’ expectations. I think minorities cannot focus on trends because of their sincerity that won’t allow them to ignore the quality.
I think brands that show gradual growth possess the ability to move a consumer’s mind, however, this ability is incompatible with brands that have already secured their footing. Because the brand naturally remains the reason for the failure and the reason for the success at the same time. In other words, the brand that upgrades regularly, such as On S’aime On T’aime, has a story to move customers by convincing its gradual growth.
The “why” is the most important question when it comes to finding the value of a product or brand. Why do people buy health supplements? The answer is simple, to prevent sickness and stay healthy. On S’aime On T’aime is a brand that constantly questions the reason why people buy their product.
On S’aime On T’aime believes people should have control over what happens inside their body as they are not able to control the external factors. With these thoughts in mind, On S’aime On T’aime is improving its own value and brand.
What’s the future of the brand which has remarkable stories from the past? It has set the standard point about immunity up to NK cells. What will be the next standard point? We should keep our eyes on this brand’s growth.
Eun Sok Choi
Grace & Honest
