Even though large Japanese home appliance makers have suffered from a setback in sales recently, one company – Siroca – is showing outstanding performance, selling products with good quality.
The rising company, Siroca was established in 2000 and has released pretty, simple and compact household appliances for single-person households and newlyweds. The company has a simple but pretty and excellent design of household appliances. Its coffee maker was selected as a hit product of 450 thousands sales in 2015, which was backed by huge popularity among young people with its compact design and convenient use.
Another fastest-selling item is Machado (buttumak) electric rice cooker, which was recently developed by Siroca. It was designed to combine an electric rice cooker with ‘Donabe’, a symbol of Japanese craftsmanship. Currently, the product has become the iPhone of Japan’s electric rice cooker industry, beating out Georgirushi and Panasonic, which were once main makers of electric rice cookers.
In particular, Siroca goes beyond developing its own products and private brand products. It also has flexible thinking in business to consider importing products when it finds a product among other small and medium-sized enterprises(SMEs)’ household appliances that catches sight of it.
Siroca suggested to LA Times Asia Journal Holdings that if there are SMEs in South Korea, which can share the brand value of the company, it can collaborate with them at any time.
Los Angeles Times Asia Journal is currently looking for a product line that can share the brand value with Siroca. Meanwhile, Siroca is expanding its range of products to not only household appliances but also bedding sets and miscellaneous goods for young singles and newlyweds through Japan’s various sales channels such as Amazon Japan, QVC Japan, Rakuten, LOFT and JALUX.
Mike Choi
Asia Journal
(Los Angeles Times Advertising Supplement)
