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Bibigo,one of the Korean restaurant brand, has opened its 2nd U.S.branch establishment on March 29th in Beverly Hills, California. This marks the 12th Bibigo location globally.
CJ , a leading food and consumer product manufacturer in Korea, operates eight restaurants in South Korea,and one each in Raffles City, Singapore, Westwood, California, and Beijing, China. Bibigo is a Korean restaurant that will use the “fresh &healthy” concept to deliver the beauty and taste of the Korean cuisine with its traditional dish, Bibimbap, allowing consumers the freedom to choose their portions and selection on different types of rice, sauce, and topping. Bibigo is not just an oriental food business, but a casual restaurant that meets the current culinary culture in terms of taste and trend.
Bibigo expanded its menu selections by innovating the Rice Salad dish to widen its consumer range. Using the South Beach Diet (balanced diet of vegetables and carbohydrates), Bibigo introduced the Korean cuisine culture to the American consumers with this new, healthy, yet trendy cuisine.
“It is a privilege to launch Bibigo in Beverly Hills, home to the entertainment industry and one of the most affluent cities in the country,“ said CJ Foodville’s Korean Cuisine Team Leader Han Geun Kwak. “I expect this to be an opportunity to showcase the Korean cuisine and culture to all the celebrities and visitors to Beverly Hills.”
The Beverly Hills branch is the second establishment in Los Angeles, located on S. Beverly Drive, between Wilshire Blvd and Olympic Blvd and has officially opened to the public on April 2nd. The street is lined with many popular restaurants, such as Chin Chin, California Pizza Kitchen and FRIDA. Bibigo will compete with such businesses as a representative of the Korean cuisine.
With the concept of being unique, healthy and fresh, Bibigo will further enhance its premium brand image. With clean, modernistic interior layout and a competitive price range, Bibigo will introduce its dynamic cuisine menus to appeal to its customers. | 
