Humankind has developed food in agriculture, manufactured products through production facilities, and then in the age of receiving services they have developed finance, tourism, and movies. However, in this age of information and communication, the desire to experience what other people have not experienced before and what they thought only in their imagination is naturally emerging.
For example, some people do not really have the courage to ride a roller coaster like everyone else, but they want to experience the thriller indirectly. Sometimes fans want to meet their favorite artist from a different country, to be able to take pictures or sing along with the singer, even though they have not held performances overseas. And those who study medicine want to do surgery or rehabilitation even in virtual reality, safely and without hesitation. In addition, those who want to buy real estate want to experience the interior and amenities without having to visit a model house or a house on the market, and students who take history classes are not content only with what is written in books, they want to feel the historical situation for themselves.
In the era of the fourth revolution, which is led by information and communication, it is the main trend to allow for a more visceral experience with human senses, such as sight, hearing, and touch. The technology that can satisfy such a trend is VR, an abbreviation of virtual reality, and AR technology, which is short for augmented reality.
As devices that can implement VR and AR technology are becoming popular, people are gradually realizing their overall usefulness and importance. It has been developed in various fields all around the world such as game, video, broadcasting, advertisement, manufacturing, industry, medical, and education.
As a result, content producers cannot easily respond even if they have development orders for areas outside their own fields. Therefore, in addition to CG, design, as well as technical experience such as software programming, hardware design and hardware control programming, it is natural for producers to want to collaborate with companies who have experience in various fields such as automobiles.
Korea’s Real Road Company has provided reliable contents to domestic automobile companies, construction companies, exhibitions, game companies, and educational institutions based on many experiences such as hardware, software and design. Unlike general content producers, they are developing unique contents with rare experience, aiming to provide valuable Korean contents to companies and users from various backgrounds such as the U.S., Japan, and Europe.
▲ Real Road Company
▲ Brand Name: Real Road
▲ CEO: Byeong Tae Gil
▲ http://www.realroadc.com/
▲ E-mail: realroadc@realroadc.com
Mike Choi
K-Herald Korea
(Los Angeles Times Advertising Supplement)
