LG Electronics has got a lot of positive customer feedback for the “Whisen Dual Air Conditioner” that was launched in January.
The air conditioner expels wind from two outlets, whose strength and direction can be individually controlled to adjust to various needs. Users can also just use one outlet, thereby saving electricity by up to 50.3 percent.
The air conditioner has an innovative “HomeChat” function, by which users can use mobile messenger app LINE or KakaoTalk to check on its status and remotely control it. Users can also use an “LG Whisen app” to check on the air conditioner’s energy use, expected electricity bills and filter condition.
SK Energy, one of Korea’s largest energy corporations, has long been a leading company with half of its profits coming from exports.
It has been providing several services and quality products, which the company has advertised through effective marketing.
It was the first oil company in Korea to offer membership cards in 1996 and has been hosting the “3,000 Points” deal for 12 years — in which users with over 3,000 OK Cashbag points can receive gifts at any SK Energy gas station.
Their marketing home page Enclean (www.enclean.com) also provides assistance in membership benefits as well as energy information.
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| An SK gas station. |
Raemian Apartments has been supplying a safer and greener residential area with its new estate built in Gyeonggi Province this year, keeping its reputation of earning the first place in the NBCI for 12 consecutive years.
The new apartments built this year incorporate IT systems such as solar panels, remote meter reading systems and license plate recognition systems in parking lots, as well as electronic surveillance system insecurity cameras for added safety.
The residential areas also have gardens and green space, as well as a public kindergarten in the complex and a community kids room to create a community-based children friendly apartment.
Lotte Department Store, which owns a total of 50 outlets in the country, has been maintaining its place as the leading department store through its brand business and outlets as well as customer-oriented services.
It was the first to introduce a “baby stroller-exclusive parking space” — a wider parking space designed for customers with babies — as well as a valet parking service and offering refreshments to waiting customers.
The department store has also been promoting world-renowned cultural content, such as the Rubber Duck project by Florentijn Hofman and the 1600 Pandas project by the World Wildlife Fund across seven cities in Korea.
By Sang Youn-joo (sangyj@heraldcorp.com)
