The strategy is to significantly reduce production time and cost compared to existing manual work and increase content promotion efficiency.
Kakao Entertainment said on Tuesday that it has applied “Helix Shorts,” an automatic video production technology, to its web novel and webtoon platform “Kakao Page.” This technology automatically generates a 30-second summary video by analyzing the cut composition, speech bubble, dialogue, and character expression of the webtoon.
The AI automatically performs the entire process including plot summary and narration sentence generation, text-to-speech (TTS), subtitle insertion, image conversion effect, and background music insertion. The production time will be shortened from three weeks to three hours, and production cost per episode will be reduced from 2 million won (approx.
Since February, Helix Shorts has completed its application to all users who have a history of reading webtoons within the last 30 days. About 40% of the currently exposed shorts in the Kakao Page app are produced with the technology.
Kakao Entertainment explained that it can quickly summarize and expose a large amount of content, which can expand intuitive content search experiences for users and promotional opportunities for creators.
The latest technology is Kakao Entertainment’s third AI-based service following “Helix Push” (AI-based push notification) and “Helix Curation” (personalized recommendation system). The company underwent internal testing in August last year, filed for a patent in September, and was introduced in earnest in November.
Kakao Enter plans to further increase production efficiency by introducing additional AI agents in the first half of this year to automate video inspection and editing stages.
“Helix Shorts is a technology that can greatly improve content accessibility and production efficiency using AI,” said Kim Ki-beom, chief technology officer of Kakao Entertainment. “We will continue to develop AI-based creative support technology to increase the overall competitiveness of the creative ecosystem.”
JENNIFER KIM
US ASIA JOURNAL
