
At first glance, the bag, which looks like a typical disposable coffee cup, is on sale under the luxury brand Balenciaga named the 9 Am Clutch. Balenciaga introduced it as one of its series of handbags with a ‘surreal’ design, priced at around $5,750 in the United States, £4,350 in the United Kingdom, and W8.07 million in Korea.
The New York Post reported on the 1st that the bag became the subject of controversy along with the topic of conversation when Lauren Sanchez, the fiancee of Amazon CEO Jeff Bezos, appeared with it. The newspaper also said, “It’s the most expensive cup of coffee, but you can’t actually drink it.”

Opinions were also expressed online. Many Internet users mocked Balenciaga for its “I want to know who it is,” “I like a fun and unique bag, but it’s just silly,” “Isn’t it just teasing the rich?” “I think I’ll throw it away by mistake,” and “There are many ways to throw away $6,000.” It is not the first experimental design by Balenciaga.
Last year, the company introduced a bag-shaped bag of snacks worth 2 million won (approx. In 2022, the company unveiled a bag shaped like a garbage bag, which caused a stir. It also heated up online with the design of a tote bag in the style of a shopping bag, a handbag in the shape of a potato chip, and a clutch bag in the shape of shoes.
SALLY LEE
US ASIA JOURNAL