Recently, the trend of clean beauty considering environmental issues and health has been rapidly spreading around the world. In line with this, Costok was created as Korea’s leading clean beauty brand. Costok is the optimal cosmetic that satisfies both cost-effectiveness and value consumption, and adheres to the principle of thoroughly excluding chemical and unnecessary ingredients and containing only essential ingredients. In particular, it has developed a hypoallergenic formula that is more suitable for those with sensitive skin so that they can use it with confidence. Costok is a customized care brand for sensitive skin, excluding harmful ingredients and using only selected raw materials. In addition, in order to maximize the efficacy and effectiveness of the product, it goes through a thorough evaluation process by internal staff and external experts. It is possible to commercialize only when it scores 9.5 points out of 10 points or higher, and it operates a strict quality control system that boldly stops development if the standard is not met. It provides safer options, especially for consumers who have sensitive skin or react to certain ingredients.
Costok consists of clean beauty lines and vegan beauty lines, and its flagship products include Costok Timeless Essence Skin and Costok Tok Soothing Aqua Cream. Costok Timeless Essence Skin is a skinny product that combines skin and essence and provides effects such as soothing moisturizing, whitening, and wrinkle improvement at once. It is gaining huge popularity among modern consumers who prefer a simple routine, and it has a high score of 4.66 on beauty apps. In particular, it is recognized as a suitable product even for consumers with weak skin barriers. Costok Tok Soothing Aqua Cream is a product specialized for skin soothing and moisturizing, and consists of safe ingredients that can be used by parents and children together. In particular, it has been steadily gaining popularity since its release because it has the effect of relieving skin troubles such as light atopy or sweat bands.
In addition, it has completed hypoallergenic tests so that customers with sensitive skin can use it with confidence. The flagship product of the vegan beauty line is Costok Vegan Tension Up Cleansing Foam. This product is the first cleansing product in Korea to use only four essential ingredients for cleansing, and it boasts excellent cleaning power that completely excludes unnecessary chemical ingredients and removes even color makeup. It is a product that can be used with the whole family using only hypoallergenic ingredients so that consumers with sensitive skin can use it without burden.
Recently, consumers are looking for safer and more sustainable cosmetics due to germs, viruses, and environmental problems. In line with this trend, Costok is continuously developing innovative products for global customers who practice clean beauty and good consumption. In the future, Costok is expected to establish itself as a leader in enhancing the status of Korean cosmetics in the global market through eco-friendly and skin-friendly cosmetics.
▲ DONA CO.,LTD
▲ Costok
▲ CEO KANG JI YOUNG
▲ www.costok.co.kr
▲ kskang75@hanmail.net
SALLY LEE
US ASIA JOURNAL
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