Makeup craze emphasizing redness and healthy skin led by domestic and foreign celebrities

Recently, a necklace worn by Le Sserafim Chae-won is attracting attention. It is called “Sunburn Makeup.” This style, which is impressive with its intense redness as if burned by the sun, is emerging as a hot trend in the beauty industry these days.

Sunburn makeup literally makes you look tanned. Using a blusher, you can emphasize the redness around the nose and cheeks to give the impression of being tanned. The highlight is the excessively red makeup that makes you wonder if you got a burn, going beyond just blushing. Le Sserafim, who recently came back with her fifth mini album “HOT,” also showed off her hot girl look with her “Sunburn Makeup.” Heo Yoon-jin emphasized the redness on her cheeks and nose bridge with a moist base makeup, creating a tanned look. She added a lovely and unique mood by poking her freckles.

In Le Seraphim’s concept photo, the album used a wide range of makeup not only on the face but also on the body. In order to give the skin a feeling of being tanned from collarbone to shoulder, the album also introduced “Personnel Makeup” that emphasizes the title letter of the album by using bronzer. He also showed off his sexy mood and healthy beauty as if he were tanned along the bikini line.

Meanwhile, NCT’s Ten boldly tried lettering makeup with the title of the song engraved on her back. In addition to her healthy skin tone, she created a scene as if she had a white tattoo. The main character of the X-Dinner Heroes drew a small star on her face, revealing her unique personality. This trend of “precedent makeup” is gaining popularity among celebrities across Korea and overseas. They are using it not only in summer but also throughout the year. Dua Lipa applied a blusher widely on the back of her nose and cheeks to create a naturally tanned look, while Kendall Jenner displayed a sensual beauty style by completing a sunlit skin expression with bronze-toned shades and radiance.

SALLY LEE

US ASIA JOURNAL