Chinese companies have suspended marketing using actor Kim Soo-hyun, who has been embroiled in controversy over his relationship with the late Kim Sae-ron.
CUCKOO Electronics’ Chinese subsidiary said on its official Weibo on the 18th, “We have suspended all brand promotion activities related to Kim Soo-hyun.”
“After careful consideration, we removed Kim’s advertising materials and promotional materials from our official website and Weibo. We have also decided to suspend our marketing plans,” he added.
“This decision is a swift response to protect market feedback and brand value. We will deal with related issues through legal proceedings in the future,” he said.
“We are a company that has been manufacturing and selling home appliances in the Chinese market for more than 20 years, and we have considered consumer rights as the top priority,” he stressed. According to Taiwan ET Today on the 19th, Kim Soo-hyun faced a crisis of cancellation of her appearance at the 7-Eleven Cherry Blossom Festival held in Kaohsiung from that day. The performance is scheduled for about 40 minutes on the 30th, the last day of the festival. The industry observed that the penalty was 30 million yuan. Local 7-Eleven planned to invite Kim Soo-hyun to hold a meeting and fan meeting.
Ahead of the launch of fresh food, coffee cups, and cup sleeves with Kim Soo-hyun’s picture on them, 200 participants in the fan meeting have been drawn and announced. “We are currently proceeding with the event according to the contract,” a brand official said. “If there are any changes, we will respond first and take care of them in consideration of consumer rights and interests.”
Meanwhile, actor Kim Sae-ron’s bereaved family claimed on YouTube channel “Garosero Research Institute” on the 10th that they had dated Kim Soo-hyun for six years since the age of 15. Kim Sae-ron was born in 2000, and Kim Soo-hyun was born in 1988.
Kim Soo-hyun’s side once again dismissed the alleged dating of minors as “baseless rumors.” Kim Soo-hyun, the gold medalist of Kim Soo-hyun’s agency, said in a statement on the 14th, “Kim Soo-hyun dated from the summer of 2019 to the fall of 2020 after Kim Sae-ron became an adult. It is not true that she dated Kim Sae-ron when she was a minor.” Kim Soo-hyun’s side has partially reversed its position, denying the fact that they were dating and saying, “The rumors of love are groundless.”
Kim Sae-ron’s mother also expressed her position through Se-yeon on the same day. “After a lot of thought, I saw that my family’s intentions were altered and distorted, so I issued a statement,” he said. “As I previously conveyed my intention to Se-yeon, our purpose is to restore the honor of a child who was broken at one point through numerous false articles. At the same time, I wanted to lay the groundwork for the criminal acts of malicious YouTubers and cyber-recurs to be condemned by law.”
Regarding the first statement, the gold medalist said on the 15th, “I deeply sympathize with my mother’s comments on the various reporting behaviors of the deceased. Kim Soo-hyun is also suffering from the report of Se-yeon, as in our recent statement. However, there seem to be some of the arguments that my mother is making that are different from ours. Also, I think there are some things that we have not yet known.”
The gold medalist said, “I don’t think it is appropriate for both my mother and the deceased, who tried to find any way to restore the honor of the deceased. Our management team would like to see your mother together and give her a full explanation. I would appreciate it if you could contact me at the gold medalist’s office anytime.” “Kim Soo-hyun acknowledges that she has been dating Kim Sa-ron since she was a minor and wants an official apology,” Kim Sae-ron’s bereaved family said in a statement issued through Se-yeon. “I want an official apology for the part that she said she had not been dating Kim for the past three years at the agency’s gold medalist.”
Kim Soo-hyun’s side refuted various suspicions again on the 18th. The gold medalist said, “The Garosero Research Institute once again claimed that Kim Soo-hyun dated Kim Sae-ron as a minor based on the photo posted on June 23, 2017 on an SNS account created by Kim Sae-ron’s fan. The person in the picture is not Kim Soo-hyun, but someone else,” and added, “Gae Se-yeon claimed that the costume worn by the person in the picture is similar to the product Kim Soo-hyun had advertised in the past. However, the costume in the picture and the costume advertised by Kim Soo-hyun are from another brand.”
Kim Soo-hyun’s bereaved family decided to forensics a photo that could prove their relationship. According to Hankyung Dotcom on the 18th, Kim Sa-ron’s bereaved family decided to forensics the photos taken by Kim Sa-ron and Kim Soo-hyun in the past, saying, “I wanted to apologize a word, but I’m disappointed.” after confirming the gold medalist’s position.
Meanwhile, Kim Saeron was found dead at his home in Seongdong-gu, Seoul, at 4:54 p.m. on April 16.
SALLY LEE
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