Siwy Denim together with PANDORA Jewelry showcased the first ever runway show at the Parker Palm Springs near Coachella Valley, Ca during the first weekend of Coachella 2015. On Friday night of Apr. 10, Siwy debuted their show combining current styles and specialty runway pieces to create a unique and interesting play on denim.
Produced by Executive Fashion Show Producer, Tod Hallman for THPFashion Inc., the PANDORA Jewelry Experience™ transformed the Parker’s GeneAutry Estate into the premier destination for the festival’s fashion elite, featuring invite-only runway shows with special celebrity, style blogger and influencer guests. Among those in attendance at the Siwy Runway Show were Victoria Justice, Jamie Chung, Chelsea Leyland, Mia Moretti, Christina Caradona, Courtney Trop, Amy Pham and Cat Wright.
“This festival is one of the biggest events of the year, bringing together the music scene and fashion crowd. A melting pot of bohemian spirits, it shows us the latest trends in fashion on celebrities, musicians, and attendees alike. The PANDORA Jewelry Experience allows Siwy to showcase exclusive runway pieces and pair them with the PANDORA Jewelry line. We are excited to be part of this, as it resonates with our DNA,” said Siwy Denim Creative Directors Jimmy and Anne Taverniti.
