Korea’s distribution industry has undergone a drastic change. It has shifted from offline-centered to online. In the past, the market was led by large discount stores and offline stores, but recently, online platforms such as Coupang, Naver Shopping, and Market Kurly are emerging as the center of distribution. In particular, Coupang occupies a major share in Korea’s e-commerce market by providing customers with convenience and fast services through ‘Rocket Delivery’, a fast delivery system.
Coupang’s ‘Rocket Delivery’ service guarantees same-day or next-day delivery, allowing consumers to purchase goods quickly and conveniently. In addition, it can deliver a variety of products quickly thanks to distribution centers and efficient artificial intelligence logistics systems across the country. In addition, Coupang offers a variety of products, including daily necessities, electronics, and clothing, enabling one-stop shopping. In addition, it provides various premium services such as free shipping and discounts through membership.
The growth of online distribution is having a great impact on offline stores. Supermarkets and retail stores are choosing to strengthen their own online services or cooperate with platforms such as Coupang in order to adapt to the change to online. The Korean distribution industry is rapidly being reorganized by major online platforms such as Coupang, and this means that the online-centered business model will continue to expand in the future. The change to online distribution will provide convenience to consumers.
SALLY LEE
US ASIA JOURNAL
