Nintendo courts non-gamers in ‘about-turn’ strategy

Once confined to rectangular screens, chirpy plumber Mario and pointy-eared Princess Zelda are popping up in theme parks and toy stores as Nintendo goes all out to win non-gamer fans. Read full story

Source : https://www.thestar.com.my/tech/tech-news/2024/11/13/nintendo-courts-non-gamers-in-about-turn-strategy

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