“Apt” released by group Blackpink member Rosé as a pre-release song for her single album is getting a serious response. Regarding “Apt” in collaboration with popular pop singer Bruno Mars, Rosé introduced “Apt” as a song that “made Korean drinking games into songs,” and the culture of drinking games in Korea is also drawing attention worldwide. The music video for “Apt” released with the music source on Oct. 18 surpassed 50 million views on YouTube in a single day. It also topped the list of “popular music.” In one day, the song ranked third in Spotify’s global rankings and 11th in the U.S., which is considered the fastest chart-topping performance by Bruno Mars after the song was released on Spotify. In the music video for “Apartment,” Rosé and Bruno Mars played apartment games and seemed to be drinking alcohol.
K-pop is now expanding beyond Asia to North America and Europe. Beyond simply exchanging production, collaboration between K-pop artists and overseas pop artists is becoming more active through featuring and duetting. Because K-pop has a huge fandom, pop stars are also very positive about collaborating with K-pop singers and are often sending love calls first.
World star BTS has collaborated with famous international pop stars such as Coldplay and Steve Aoki. Jungkook, a member of BTS, released a series of new songs that he collaborated with famous international artists as a solo artist. He also released “Too Much,” a collaboration between Australian rapper The Kid Laroi and British rapper Central Si, on music platforms around the world. The song was amazing, reaching No. 44 on Billboard’s main single chart. He also reached No. 22 with his collaboration song “Left and Light” with Charlie Puth.
SALLY LEE
US ASIA JOURNAL
