The reaction of “Apartment” released by Rose, a member of the group Black Pink, as a pre-release song for her single album is unusual. Regarding “Apartment” that collaborated with popular pop singer Bruno Mars, Rose introduced, “It is a song made of Korean drinking games,” and Korea’s drinking game culture is also drawing attention worldwide.
The music video for “The Apartment,” which was released with the sound source on the 18th, exceeded 50 million views on YouTube in a day. In addition, it also ranked first in “popular soaring music.” It ranked third in Spotify’s global standard in a day and settled 11th in Spotify, which is considered to be the fastest chart-topping performance by Bruno Mars after the release of the sound source on Spotify. In the music video for “The Apartment,” Rosé and Bruno Mars showed a performance that seemed to be drinking while playing apartment games, and attention is also being paid to Rosé’s making of “so-mac,” Cheongyang mayosau sauce, and kimchi fried rice cooking video.
In a video posted on Vogue’s official YouTube channel on the 20th, Rosé produced somaek while introducing her solo album. Rosé explained, “Soju’s cow, Soju’s beer is extracted from the pulse of beer,” and completed somaek by mixing it in her own ratio and adding a spoon to make foam. After taking a sip, she looked happy. Rosé introduced the recipe, saying, “I enjoy eating dried squid as a snack,” and “I mix mayonnaise with cheongyang red pepper and soy sauce.” The kimchi fried rice dish took place afterwards.
Black Pink, which includes Rosé, is considered the most popular girl group in the world. In its second world tour last year, it reportedly attracted more than 1.8 million people and recorded more than 100 billion won in sales. In addition, it broke the record of British girl group Spice Girls and became the No. 1 girl group with the highest amount of tour income ever.
Rose is the main vocalist of Black Pink, boasting solid singing and star quality. When Rose, who was born in New Zealand and raised in Australia, said she would release a solo album with autobiographical stories, no one would have expected that she would promote the Korean drinking game globally.
The apartment game that Rosé enjoys is a game in which participants sit in a circle stack their hands high like an overlapping apartment in accordance with the command of “apt apt apt apt apt” and then pull out the bottom hand one by one according to the number of floors shouted by the tagger. In the case of drinking, the person with the hand on the floor is drinking alcohol.
Rosé is known to have started working on the song while playing an apartment with staff and colleagues at a company dinner. After receiving Rosé’s proposal for collaboration, Bruno Mars asked “What does an apartment mean” after hearing Rosé’s song, and immediately answered “I will do it” to the answer of “a drinking game.”
Bruno Mars, who also directed the music video, drew attention by waving the Korean national flag, shouting “Cheers” and even performing an intoxicating dance with Rosé. As not only Bruno Mars but also many people say they are “addicted to apartments,” interest is rising in how popular Korea’s drinking game will be.
SALLY LEE
US ASIA JOURNAL
