The importance of sunscreen is increasing as people’s outdoor activities increase. Going outdoors makes it easy to be exposed to sunlight. Sunlight is one of the biggest causes of damage to our skin. Exposure to sunlight makes it difficult for the skin to age and maintain a healthy function. Sunscreen plays an important role in preventing skin damage and protecting the skin. Sunscreen maintains skin health by preventing skin damage caused by ultraviolet (UV) exposure. UVB rays can burn the skin, and UVA rays cause collagen evaporation in the skin and accelerate skin aging. Also, sunscreen maintains moisture in the skin and replenishes nutrients for the skin. Because sun exposure evaporates moisture in the skin and dries out of nutrients, sunscreen can be used to supplement moisture and nutrients.
Extreme Motion (CEO Lim Jung yeol) has specialized sun care products with three lines. It is divided into ATHLIESURE SUN that can be used in everyday life, EXTREME SUN that can be used in extreme activities, and AFTER SUN products that can be used after exercise, and presents solutions to manage and protect the skin from ultraviolet rays from skin protection to sedation during outdoor activities. The sun care products of Extreme Motion (CEO Lim Jung yeol) are popular among sportspeople because they have high UV protection, suppressing heat aging, and have a refreshing feeling. In addition, they are moist and do not have a large foreign substance, so they can feel light and not sticky. Extreme Motion sunscreen is a typical sun stick formulation. The sun stick is a semi-solid form and can be easily applied without using hands, which is more advantageous in terms of the UV protection effect. In addition, the sun stick has the advantage of being able to use hygienically because it does not require a separate device such as a puff compared to the sun cushion products that are often used when going out. There are many germs on your hands, but if the sunscreen is applied by hand when you are outside, there is a hassle to wash and apply your hands. Stick formulations do not require washing and applying your hands separately. It has not only a sun stick formulation but also a sun milk formulation. It can be used as a soft texture without stickiness, and it has the advantage of being able to use it lightly in close contact with the skin while shaking it with the reef friendly formulation. In addition, as the product line is configured to be used before, after, and in everyday life, it is possible to manage more efficiently by using products suitable for each individual’s situation. In addition, even though it is a sun care product, it has a lake that suits the individual like foundation. It is classified into three categories, Bright Beige, Light Beige, and Cafe Latte, and not only blocks UV rays but also corrects it with a natural skin tone that suits you. It can cover blemishes and create a smooth skin texture.
Extreme Motion (CEO Lim Jung yeol) develops and sells products that protect the skin from the strong ultraviolet rays outside. With the development of the sports industry and the increase of individual participation in sports, we hope that Extreme Motion (CEO Lim Jung yeol)’s sun care products will become a brand that can immediately come to people’s minds as a product that can be used according to his or her type with segmented lines.
SALLY LEE
US ASIA JOURNAL
