Recently, the global Extended Reality (XR) market was valued at USD 131.54 billion in 2023, and is expected to reach USD 183.96 billion in 2024 and USD 1.706.96 trillion in 2032, and is expected to represent a CAGR of 32.1% during the forecast period (2024).
In that regard, there is a Korean company that has already had various experiences so that it can interact with real companies’ products as well as experience, or link them with servers to make it more effective using the experiences made by planning with various companies using AR and XR technologies.
Novaflo is a platform-based XR content production company with a variety of planning and a variety of approaches, university hospital medical care (cardiopulmonary resuscitation, dementia diagnosis, pregnant women social, various VR projects such as nursing techniques, etc.) and large corporations, regional-based metaverse, entertainment industry-related metaverse, and VR AR can be carried out. In particular, it has various references such as the development of a virtual exhibition platform for OKNP (Gana Art subsidiary), the development of an integrated SM C&C ‘Wild’ AR+ Community app, the development of Samsung Galaxy Unpacked Z Flip 5 promotion contents for 2023, and the development of WEB AR contents for Paju DMZ Exhibition Hall. After developing SM C&C ‘Wild’ AR+ Community Integrated App, at that time, understanding SMCU IP, SM Entertainment’s official world view, IP was interpreted based on various contents development history and IP-based AR experience contents were designed to produce various AR contents based on SMCU IP. It means that users can directly recreate contents such as games, music, dance, and goods using IP (intellectual property rights) within e-commerce and metaverse (virtual world) platforms by designing optimal contents based on various methodologies and theories used while working so far. Based on SM’s stance, an application was implemented so that users could directly experience SMCU through AR, register articles in the community based on the experienced AR, and compete with users within the event based on the number of likes.
The 2023 Galaxy Unpacked Kiosk program produced a photo shoot kiosk program based on the Galaxy Z Flip5 and started planning to give customers the best experience. The designated contents are a project that needs to be carried out in various countries and environments. After designing optimized network equipment and wiring in consideration of interior space and interior space in pop-up stores, the content development and hardware setting, experience space design, and hardware design are used to construct experience contents that are the same as the field. The development was made in consideration of user experience-oriented UX optimization and ease of maintenance of docent’s device. Based on the planning and development power, which is the advantage of Novaflo, the most obvious information about content development was the production of SK founder’s birthplace and SK founder’s birthplace contents. By proposing a plan suitable for the company and the promotion site, the company made it possible to deliver the intention of the founder’s thoughts in the birthplace by directing fishing lights in AR. We tried the DMZ WebAR contents in Paju, Korea, which is a new postcard. It has been reborn as a space for experience from simply taking postcards, and is currently discussing the development of additional content with the DMZ due to the high response of visitors. We develop webAR contents that can satisfy all institutions, personnel, and visitors. It is a company that is producing various results by combining planning and technology with various approaches that leave fun memories.
Novaflo already has unique planning skills and different approaches to promote mission form, IP utilization, location-based, WebGL, WebAR, self-hardware production, etc.
It has been shown that it is a company that can have a unique composition different from the content. It is a company that is expected to cooperate in unexpected areas based on the technology in the future.
▲NOVAFLO LTD
▲NOVAFLO
▲Youngbin OH
▲http://www.novaflo.kr/
▲master@novaflo.kr
