According to the 2022 Global Cosmetics Focus No. 3 “Thailand and Vietnam,” published by the Korea Institute of Cosmetics and Industry, words related to skin expression such as △Smooth △Pore △ Powder are selected as the main keywords in Thailand, and the style of expressing skin smoothly while maintaining naturalness is drawing attention. In line with this trend, powder-type base makeup products such as powder foundation, rose powder, and compact are gaining popularity rather than foundation with a heavy and sticky formulation. Foundation-free makeup, which uses only concealer and powder after skin care, is also found to be gaining popularity. Powder particles absorb moisture or oil. Therefore, they absorb powder on the skin, organize the skin texture smoothly, and increase adhesion and long-lasting. However, even a large amount of powder is not hygienic, and can also fade its inherent quality depending on the contact.
However, the manufacturer called “Unizaar” is easy to carry in small individual packages, and produces cleaning products in powder types under its brand, OEM and ODM, which are optimized for hygiene. CEO Unizaar Shimpilbo saw differentiation as the core of his strategy to survive in the fierce cosmetics market. He made powder from highly effective ingredients. This product is mixed with cream and allows consumers to manufacture customized cosmetics through DIY (Do it yourself). As there are not many manufacturers of powder-type cosmetics, production was difficult, but the filling process was the most difficult. Therefore, he devised a technology to automatically fill all powders in 0.1g units (permissible error of 0.03g). Since the DIY cosmetics market is not big and there is no leader, it started as if ‘heading to the ground’. Powder is the formulation that can put the most ingredients that have been proven to be stable and effective in the market. Its strength is that it can do all the production processes of this formulation by itself, including product planning, development, manufacturing, and design.
▲UNIZAAR Co.,Ltd
▲UNIZAAR
▲Shim pill bo
▲www.unizaarmall.com
▲pilly@naver.com
SAM KIM
US ASIA JOURNAL
