“CEO Lim Jung-yeol” is a professional suncare sports brand that develops and sells products that protect the skin from strong ultraviolet rays in the outdoors. As the sports industry develops and individuals’ participation in sports increases, CEO Lim Jung-yeol is a company that operates around suncare products that can protect the skin during outdoor activities.
Lim Jung-yeol, CEO of Extreme Motion, worked as the manager of the Korean branch of the sports brand “Villabong” for surfers, expanding his knowledge on the sports product business. He established Extreme Motion to solve the problem by developing skin care products that can be used without any inconvenience even in intense activities, including marine sports, based on the inconvenience of foreign substances and stickiness that skin care products for exercise have, and the lack of products specialized in sports sun care.
Extreme Motion (CEO Lim Jung-yeol) has specialized sun care products with three lines. It is divided into ATHLIESURE SUN that can be used in everyday life, EXTREME SUN that can be used in extreme activities, and AFTER SUN products that can be used after exercise, and presents all solutions to manage and protect the skin from ultraviolet rays, from skin protection to sedation during outdoor activities.
Extreme Motion (CEO Lim Jung-yeol)’s sun care products are popular among sportspeople because they have high UV protection, suppressing heat aging, and have a refreshing feeling. In addition, it is moist and does not have much foreign matter, so it can be made light without stickiness. In addition, as the product line is configured to be used before, after, and in daily life, more efficient management is possible by using products suitable for individual situations.
Extreme Motion (CEO Lim Jung-yeol) is recognized as a product with strong seasonality that suncare products are mainly visited only in summer in Korea, and it was difficult to raise awareness at first because the surfing sports market is not large. However, by strategically targeting the needs of consumers with the product’s expertise as a weapon, it is building a considerable recognition for those who currently enjoy surfing. Extreme Motion (CEO Lim Jung-yeol) is gradually expanding its market from leisure daily activities to those who enjoy extreme sports, and is preparing to enter overseas markets where outdoor sports are active. Lim Jung-yeol, CEO of Extreme Motion, announced his plan to expand the market to skincare products in the future, along with his ambition to become a leading sports brand in the suncare market by researching and developing various product lines.
▲ Extrememotion co.,ltd
▲ extrememotion / authentic green
▲ Lim Jung Yeol
▲ https://www.extrememotion.co.kr /
▲ passion@extrememotion.co.kr
SALLY LEE
US ASIA JOURNAL
