Comprehensive data collection can measure success of rural tourism, says Sabah Tourism Board

KOTA KINABALU: A comprehensive data collection effort from district tourism associations and key operators is needed to measure the success of rural tourism initiatives in the state, said the Sabah Tourism Board (STB). Read full story

Source : https://www.thestar.com.my/news/nation/2024/07/04/comprehensive-data-collection-can-measure-success-of-rural-tourism-says-sabah-tourism-board