There are many cosmetics on the market. Unizaar(CEO Shim Pil-bo) ‘s products are in the form of stick powder and are individually packaged, unlike the existing cosmetics that were mixed with purified water and came in a bottle. Powder-type cosmetics have been used for a long time, but in recent years, they have only been used in some products such as shadows and finish powders, due to the applicability and use of liquid-type products. Since powder cosmetics are non-moisturizing products, they are relatively small in volume and weigh less. The container is also easy to use. You can use a paper package in the form of powder without necessarily sticking to glass or plastic. Since it is not made of glass or plastic, the risk of damage during the delivery process is low, so you don’t need to use as much buffer as when wrapping a glass or plastic container. In the case of powder, there is an advantage that the user can mix and use as desired. It is easy to customize because you can mix and use the necessary parts according to your skin and taste. On the other hand, powder hardens easily because it is weak to water and moisture. Corn starch is added together with the powder to prevent this. However, since corn starch is added, the texture of use of the powder product is rough. However, Unizaar(CEO Shim Pil-bo) overcame the shortcomings of the powder and gave satisfaction to consumers with its soft and rich silk foam. By changing the inside of the wrapping paper to a special material, the corn starch was removed and the sealing property was increased with a disposable packaging to prevent it from hardening. It was individually packaged in the form of a stick, solving hygiene problems. This is because the environment is where bacteria cannot grow. In addition, it is small in capacity and is packaged to be used one at a time, reducing pouch space. It is portable so that you can carry it anywhere you go when traveling or exercising.
Recently, the cosmetics market has a lot of SNS and online advertising marketing. It is a growing marketing method as people use smartphones. Unlike this marketing, Unizaar (CEO Shim Pil-bo) is positively posting reviews on online spaces such as communities by consumers and influencers who directly used products. Users do not spend money to advertise, but post reviews and promote themselves, giving firm trust to those who want to purchase.
Powder-type cosmetics are increasing as they enter the market. Powder-type products meet the needs of consumers and add diversity to the cosmetics market. In the future, the number of individual packaged cosmetics products in powder form will increase considering the convenience and hygienic use of consumers. Unizaar (CEO Shim Pil-bo) will take the lead in the powder-type individual packaged cosmetics market.
▲UNIZAAR Co.,Ltd
▲UNIZAAR
▲Shim pill bo
▲www.unizaarmall.com
▲pilly@naver.com
SALLY LEE
US ASIA JOURNAL
