According to Sensor Tower, a global app market analysis company, on the 23rd (local time), the average daily active users of X’s mobile app in the United States in February was 27 million.
That’s down 18% from the same period a year ago, down 23% from November 2022, shortly after Musk bought X. In February, the number of daily active users of mobile apps around the world also fell 15% year-on-year to 174 million.
The number of users worldwide showed a monthly decrease, except for a slight increase in October 2022, shortly after Musk took over, Sensor Tower said. This is in contrast to the increase in the number of users worldwide on competing SNSs during the same period. Snapchat increased 8.8%, Instagram increased 5.3%, Facebook increased 1.5%, and TikTok increased 0.5%, respectively. Sensor Tower pointed out that although the number of users of all these apps in the U.S. decreased slightly during the same period, none of them decreased as much as X. “X has seen a significant decrease in the number of active users compared to its competitors,” said Abe Yousef, chief insight analyst at Sensor Tower. “This may be due to disappointment with explicit content, general platform technology issues, and increased threats from short video platforms.” In response to X’s opposition, Thread, which was released by Facebook’s parent company Meta in July last year, had 1.6 million daily mobile users in the U.S. in February and 14 million worldwide. It is less than one-tenth of X’s daily users. However, according to market information company Apptopia, Thread’s app download is far ahead of X.In February, each time the X app was downloaded in the U.S., the number of downloads of threads reached 16, according to Apptopia. Tom Grant, vice president of Apptopia Research, said, “For microblogging (a service that communicates with multiple people in short messages), X had an overwhelming market share in app downloads, but since the launch of the thread, it has completely changed.”
JENNIFER KIM
US ASIA JOURNAL
