Since the popularization of coffee in China, which has traditionally enjoyed tea, extreme forms of coffee menus have emerged beyond the characteristics of each region.
A coffee shop in Jiangxi Province, China, which is known to produce a lot of additional food, has launched a chili latte with dried peppers as a new menu, receiving positive responses.
It also launched and sold bell pepper latte. It used bell pepper as a cup and put cafe latte inside.
There was also a “raw oyster coffee ade” with carbonated drinks, coffee, and raw oysters on ice and syrup.
“Hot Pot Latte” has also been launched, taking into account Chinese people’s taste in hot pot. In Ningxia, famous for its beef noodle soup based on beef broth, beef soup lattes with beef broth and dried beef powder appeared. Lattes with octopus, octopus, duck meat, and fermented duck eggs are also unusual coffees that have become a hot topic of conversation with netizens’ proof shots.
Chinese coffee chain Luixing Coffee Co., Ltd. launched a coffee with Goryang liquor Maotai, which gained huge popularity. In addition, coffee with fried eggs and vinegar was successful in marketing.
Although it has a big marketing topic, some people say it is a waste of food as well as a cause of controversy. Attempts to waste food and disgust others because of topics should be avoided.
JENNIFER KIM
US ASIA JOURNAL
