CJ CheilJedang announced on the 22nd that it has successfully completed a brand campaign that Bibigo recently conducted to expand communication with global consumers.
Since August last year, CJ CheilJedang has launched a three-month campaign titled “Live Delicious,” a new brand slogan of Vivigo, simultaneously in Korea, the U.S., Japan, Europe, China, and Thailand through social media such as YouTube, TikTok, and Instagram. Through Bibigo, it delivered “a life that becomes more delicious and enjoyable” with an addictive campaign song.
It was a consumer participation challenge that communicated with young people including Generation Z. in Korea and Europe. In USA, the company held a Bibigo Dance Challenge where consumers can get free Bibigo dumplings when they sing along to the campaign song at the checkout counter at the mart.
The campaign has significantly increased brand awareness in global markets such as the U.S. and Europe, and keywords such as “energetic,” “pleasant,” and “passionate” have become new brand images, the company said.
An official from CJ CheilJedang said, “Through the campaign, we have successfully shared the new values that Bibigo pursues with global consumers. We will meet consumers around the world with a variety of products that can pursue life “more deliciously and more enjoyable.”
Korean culture will spread faster through SNS.
SALLY LEE
US ASIA JOURNAL
