’10 yen bread’, which imitates Korean street food ’10 won bread’, was selected as the number one popular food of the year by an information magazine in Japan.
According to Japan’s Yomiuri Shimbun on 25th (local time),‘HOT PEPPER’, an information paper published by Japan’s Recruit, surveyed 2075 men and women in their 20s and 30s in Japan, and found that ’10 yen bread’ ranked first among the most popular food this year.
Out of 2075 people surveyed, 720 chose 10 yen bread (up to 3 food names multiple responses).
Following the 10 yen bread, the top 10 popular foods selected by many respondents included ‘Onigiri (rice balls) specialty store’, ‘raw donuts’, ‘non-alcoholic drinks’, and ‘churros’.
The Yomiuri Shimbun introduced that Korea’s ’10 won bread’ is the origin of the 10 yen bread, which is popular among Japanese youth. The Yomiuri Shimbun said, “Because of the pleasure of appearance, it became a hot topic through TV and SNS,” and “Korean stalls are the birthplace.”
10 yen bread is made after 10 won bread became popular in Korea, and it is said that it is sold mainly in Tokyo’s Shibuya and Osaka Dotonbori metropolitan area.
Meanwhile, Korea’s 10 won bread has recently requested a design change, saying that it is a violation of regulations for the mint authorities to use currency designs for commercial purposes. As a result, there was criticism that small business owners applied too strict standards to their livelihoods.
In response, the Bank of Korea said, “We are trying to prevent the perception that it is okay to use a currency design,” and that it will discuss with the company.
In Japan, Japan’s Ministry of Finance has stated to local media such as Nippon TV that “there is no problem using currency designs with bread designs.”
SOPHIA KIM
US ASIA JOURNAL
