Korea Festival Singapore will be held at the Science Centre Singapore for about 71 days from December to February 2023. The Science Centre Singapore is one of the world’s top 10 science exhibition halls and is an indoor theme park where you can experience everything about science. The Science Centre Singapore, which is located in a two-story building, shows more than 600 exhibits in 17 exhibition halls, centering on the main hall. There are exhibition halls to learn about viruses, aviation exhibition halls, The Mind’s Eye using optical illusions, and Discovery Zone to learn the principles of science through various play experiences.
There are also various amusement facilities outdoors, such as time capsules and water play spaces. In addition, the Omni-Theatre is equipped with a super-large dome-shaped screen with a diameter of 23m. The opportunity to hold the event at such a venue came from a long-standing partnership between K-Festival Co, Ltd in Korea. To be well aware of the purpose, the US Asia Journal, an L.A. Times supplement in the U.S., will introduce the purpose and meaning to Korean companies. Norazani Bin Shaiddin, General Manager of Snow Venture Pte, Ltd, a Subsidary of Singapore Science Centre Global Pte Ltd, visited.
Snow Venture Pte, Ltd is the owner that operates Snow City Singapore, an affiliated organization of the Singapore Science Centre, a Statutory Board under the Ministry of Education and the only comprehensive operating institution related to winter sports in Singapore.
However, the event was hosted through investment, corporate advancement, and cultural exchanges by expanding its scope. General Manager Shaiddin’s visit to Korea aims to continue expanding the Korean Wave culture in Singapore and stably providing K-content by upgrading the level of business cooperation with K-Festival Co, Ltd which K-Festival Co, Ltd has continued to conduct business cooperation. Currently, Singapore’s Korean Wave culture is expanding to K-beauty and K-food, led by K-Pop, and the popularity of Korean Wave culture is increasing day by day. In cooperation with the K-Culture Exchange Association and K-Festival Co, Ltd set up a “Korean Residents Festival Week” around December 2023 to hold a festival on all Korean cultures, including K-pop performances, K-beauty, Hanbok, and Korean food.
K-Festival Co, Ltd aims to contribute to the economic development of both Korea and Singapore by creating a bridgehead related to Korean and Singapore companies through K-Festival Co, Ltd. Singapore is a major bridgehead that can enter Southeast Asian Oceania, and the trade volume between Korea and Singapore is gradually expanding to $24 billion (as of 2021). However, Singapore’s social system is very different from domestic conditions, and many companies want to enter Singapore, but they are often frustrated by the barriers to entry. An official from K-Festival Co, Ltd predicted, “The establishment of K-Festival Co, Ltd will be like a rain that can solve the difficulties of many Korean companies trying to enter Singapore.”
In addition, the event will introduce practical corporate development, activities, and investment in Singapore beyond simple cultural exchanges.
SAM KIM
US ASIA JOURNAL
