BLACKPINK’s world tour was rocked by the “Concert Economy” effect I saw the effect of “Concert Economy.”
New York pop-up store ‘Open Run’ procession $70 T-shirt – $500 jumper, etc… BLACKPINK souvenirs were sold like hot cakes.K-pop girl group BLACKPINK has colored New York and New Jersey in pink. BLACKPINK’s two-day concert in New Jersey drew at least 100,000 people on the 11th and 12th (local time). As they bought “goods” at the Black Pink pop-up store opened in Manhattan, New York, and went on a tour, analysts say that the “concert economy” effect that was possible during pop stars such as Beyonce and Taylor Swift’s performances appeared.Black Pink Pop-up Experience in New York City, a pop-up store that opened in Chelsea, Manhattan, New York, on the afternoon of the 11th (local time). Elementary school student Jezekiel Rajansky (10) proudly said, “I’ve been waiting for the concert since May.””I grew up listening to hip-hop, and my son fell in love with K-pop,” said Aaron next to Rajansky, who danced to music in a T-shirt, the title of the BLACKPINK World Tour. “I also learned how to write ‘BTS’ in Korean,” he said. “I plan to set up a hotel near the BLACKPINK concert hall and visit a nearby water park.”BLACKPINK’s beautiful performance in pink… BLACKPINK posed with visitors behind them during their world tour “Born Pink” concert at MetLife Stadium in East Rutherford, New Jersey, on the 11th (local time). Provided by YG Entertainment
The eastern part of the U.S. was excited when BLACKPINK held a two-day concert at “MetLife Stadium” in East Rutherford, New Jersey, on the 11th and 12th. This is because an estimated 100,000 Black Pink fans gathered to shop at a pop-up store in New York and go on local tours. The “Concert Economy” effect, in which consumption explodes when a superstar concert rises, shaking the local economy, was also confirmed on the Black Pink World Tour.New Yorkers lined up to buy various BLACKPINK souvenirs (goods) such as T-shirts and jumpers at the BlackPink pop-up store that opened in Chelsea, Manhattan, New York, on the same day.
BLACKPINK’s “Custom Electric Bicycle,” which appeared in this pop-up store, was sold out even though it was expensive at $3,499. No items were displayed at the pop-up store in Manhattan, New York, which was held from the 9th to the 12th. If you look at the notice at the checkout counter and choose it, you will receive a “goods” (souvenirs). Fans ordered a $70 short-sleeved T-shirt and a $500 jumper before they even looked at the items and swept them in a pink envelope. The only limited-edition electric bicycle on display priced at $3,499 was already marked “sold out.”
The pop-up store was lined up with a long line of “open runs” (running into the door as soon as it opened while standing in line) that occupied one side of the sidewalk. Caroline McGee, 24, from Pennsylvania, said, “We need to get ready before the concert. “I will bring the T-shirt and scarf I bought here,” he said. He also showed his new nails with pink nail polish.Fans from all over Europe also flocked to the Black Pink pop-up store, which opened from June 29 to July 1 in London, England. YG PLUS said at the time, “Fans waited in a long line for a long time even in rainy weather.”On this evening, the concert hall “MetLife Stadium,” about 15 kilometers from New York City, was all pink. This is because tens of thousands of visitors held a toy hammer-shaped cheering stick “Tyongbong” with pink lights on both sides at once. BLACKPINK’s official light stick costs between $50 and $60 on Amazon in the U.S. However, many fans visited the concert with the light stick. A photo taken by passengers passing over New Jersey, saying, “The pink color is shining down there,” was even posted on social media.A photo of American football star Tom Brady visiting a concert with his daughter Vivien also made headlines. Brady certified her attendance at the BLACKPINK concert by commenting on a photo of a fan who took her at the concert hall posted on social media. In a photo of himself with a somewhat surprised look, he joked, “It’s the best picture of ‘the father who brought his daughter and her friends’ ever.”The aftermath of the concert is not limited to the venue. BLACKPINK’s agency YG Entertainment will screen 76 screens at the Seacoccus Junction train station in New Jersey to mark the 7th anniversary of BLACKPINK, and fans will flock here to see it. By using the area as a huge event venue, the economic ripple effect is increasing.Starting with New Jersey this month alone, BLACKPINK will tour large venues in major U.S. regions, including Las Vegas on the 18th, San Francisco on the 22nd, and Los Angeles on the 26th.
JULIE KIM
US ASIA JOURNAL
