Recently, in Japan, a progenitor word called Taipa came out. “Taipa” is an abbreviation for “time performance”. It is a word that expresses the degree of efficiency and satisfaction with the time spent on something.
Taipa wants to use time efficiently. People who value Taipa do not participate in meetings or party dinners that they are not interested in. If the running time of a movie or drama that you want to watch is long, you watch the video twice as fast as you want, and skip the parts that you think are not important while watching the movie or drama. And while watching the video, I do other things at the same time, and it is judged that I use my time more efficiently by cleaning or reading books with the movie on.
In particular, if about half of generation z is consuming video content at a faster speed than normal speed, more than 80% of them are also multitasking.
As this situation continues, the length of time for videos uploaded on the video platform is also shortened. Using this psychology, YouTubers and others are also increasing their number of videos that upload shorts to produce videos that flow into their channels by making them finish all parts of the highlights. However, people are expressing concern because most of these videos contain a lot of stimulating elements.
This is because there are still many minors among the main users of the platform TikTok, YouTube Shorts, Instagram Reels, and LINEVOOM, where shorts videos are uploaded.
This is because many people are wary of the growing exposure to provocative, violent, and sadistic videos, and because they are simply watching short videos, they are increasingly making judgments after simply watching short videos without checking the source of the videos.
Various people think positively about using time efficiently. However, they are worried that information will be distorted. Therefore, there are voices calling for good judgment on the accuracy of information.
SOPHIA KIM
Asia Journal
