As of 9:10 a.m. on the 15th, the stock price of Hive fell about 33 dollar(41,500 won) (20.98%) from about 151 dollar(193,000 won) at the closing price of the previous day to about 118dollar(151,500 won). At the beginning of the market, it fell 27.46% toabout 109dollar(140,000 won), breaking a new low for 52 weeks. On the 14th, the previous day, Hive closed down 15%, showing an overall decline due to the plunge in the international stock market.
On the same day, Hana Financial Investment lowered its target stock price fromabout 335dollar(430,000 won) toabout 281dollar (360,000 won), reflecting the possibility of BTS joining the military. Researcher Lee Ki-hoon said, “The most conservative scenario is the assumption that all BTS will join the army in early 2023, and the decrease in BTS-related sales in 2023 is estimated to be about 750 billion won, respectively, and indirect sales such as album and tour (MD).”
The plunge in Hive stock prices is seen in the aftermath of BTS’s declaration of a temporary suspension of group activities and uncertainties related to military enlistment. BTS announced the suspension of group activities in the video of “Real BTS dinner” posted on the official YouTube channel “BANGTANTV” the previous day.
RM also said, “I think we should function in some way in the world at a time when we are in the forefront, but I didn’t give myself a chance to think about it,” adding, “I don’t know when our team is.” I didn’t know where I and my team would go in the future,” he said.
He said, “I became a rap adaptation machine, and my role was over when I worked hard on English,” adding, “My team lost its direction, and I want to come back after thinking about it, but I felt rude when I said this.” “The fans raised us, but it felt like we didn’t repay them,” he said honestly.
When global pop star BTS (BTS) announced a temporary suspension of group activities, foreign media reported related news in unison on the 14th (local time).
Major news agencies around the world, including the Associated Press, the Washington Post, the New York Times, CNN, and BBC, reported BTS’s announcement of a temporary suspension of group activities, fans’ reactions, and prospects for solo activities.
BTS’s global status has affected foreign media reports, including its musical performance comparable to the British group The Beatles, its impact on the pop world dominated by Anglo-American stars, the establishment of an unrivaled fandom, and the recent meeting with U.S. President Joe Biden.The members will do their own activities for the time being and will focus on working on songs.
“Korean boy band BTS made a shocking announcement to commemorate the ninth anniversary of their debut,” WP reported. “BTS has been an influence since its appearance in 2013.”
BTS topped the Billboard album chart three times in a year for the first time since the Beatles, and sold out the Wembley Stadium performance in 90 minutes, which accommodates 90,000 people, he said. “It is an understatement to say that the band succeeded (simply).”
“BTS’s announcement of a temporary suspension of group activities is a huge shock to fans. However, there is hope,” he said, referring to the members’ remarks that the group was not disbanded.
The NYT reported, “The seven members of BTS, who have been together for nearly 10 years, are trying to have their own time for the time being,” focusing on their solo activities plan.
“BTS’ dedicated fans responded with a mixture of support and sadness,” he said.
AP and Reuters introduced BTS’s past activities in response to COVID-19 and hate crimes, including a speech at the UN General Assembly and a meeting with President Biden.
Billboard, a media specializing in pop music, said, “It will be hard news for ARMY (BTS fan club), but (the suspension of group activities) does not mean the end of BTS,” expressing fans’ reactions to waiting for BTS’ return to group activities.
BBC reported under the title, “BTS announced a break to grow and decided to move on to a solo project.”
JENNIFER KIM
ASIA JOURNAL
